Before I started playing with the new Twitter technology I had my doubts about its usefulness. I have had access to my twitter account and have periodically used it to publicize the RedX Real Estate Lead generation system. Because of this, I am just learning to implement the technology. However, now that I understand technology, I can appreciate how REALTORS online should be utilizing this tool to attract leads.
So how do you use Twitter in a promotion and marketing campaign? Before we begin you need to understand that Twitter is only a single point of contact for your prospects and that numerous touches are usually required to convert a client. Also, understand that Twitter decorum implies that when you follow a users tweets, they may in turn monitor you.
With that background, what are the steps to use Twitter as a real estate marketing tool? The primary step is to connect your twitter account to your website. If you have a site, blog or web presence, add a "Follow me on Twitter logo" with a hyperlink to your twitter site.
To begin utilizing Twitter as a promotion resource, create an auto-responder on your twitter account so that when anybody chooses to monitor you, they will automatically receive a thank you with a call to action. I use TweetLater.Com for my auto responder and it works quite well. The message ought to thank the user for following, and incorporate a call to action. Your may choose to make your call to action an offer for a complimentary report, data, or some other offer that allows you to capture more information about your target lead. For example, my call to action is "Thanks for the Follow! Want a discount on listing leads from RedX? Visit me here for more info."
The next step is to begin tweeting. You should routinely tweet, but additionally be aware that there is a shortcut that you may exploit when you cannot don't have time to make a post. If you control a blog that you keep posted often, you may post the feed directly to your twitter account using TwitterFeed.
The subsequent step in your twitter promotion should be to attract and incorporate followers who live near you. You can find followers who reside in your area simply by doing a keyword search on the twitter user directory Twellow. For example, search the twellow list for active tweeters that live in your area and follow those that seem like good prospects.
There are a number of other ways that you can incorporate twitter as part of your promotion, together with mobile messaging and even film. We won't get into those details here, but may address them later.
So how do you use Twitter in a promotion and marketing campaign? Before we begin you need to understand that Twitter is only a single point of contact for your prospects and that numerous touches are usually required to convert a client. Also, understand that Twitter decorum implies that when you follow a users tweets, they may in turn monitor you.
With that background, what are the steps to use Twitter as a real estate marketing tool? The primary step is to connect your twitter account to your website. If you have a site, blog or web presence, add a "Follow me on Twitter logo" with a hyperlink to your twitter site.
To begin utilizing Twitter as a promotion resource, create an auto-responder on your twitter account so that when anybody chooses to monitor you, they will automatically receive a thank you with a call to action. I use TweetLater.Com for my auto responder and it works quite well. The message ought to thank the user for following, and incorporate a call to action. Your may choose to make your call to action an offer for a complimentary report, data, or some other offer that allows you to capture more information about your target lead. For example, my call to action is "Thanks for the Follow! Want a discount on listing leads from RedX? Visit me here for more info."
The next step is to begin tweeting. You should routinely tweet, but additionally be aware that there is a shortcut that you may exploit when you cannot don't have time to make a post. If you control a blog that you keep posted often, you may post the feed directly to your twitter account using TwitterFeed.
The subsequent step in your twitter promotion should be to attract and incorporate followers who live near you. You can find followers who reside in your area simply by doing a keyword search on the twitter user directory Twellow. For example, search the twellow list for active tweeters that live in your area and follow those that seem like good prospects.
There are a number of other ways that you can incorporate twitter as part of your promotion, together with mobile messaging and even film. We won't get into those details here, but may address them later.
About the Author:
Randy Xillion is the marketing director for REALTOR Leads which provides sales leads and marketing tools to real estate brokers, agents and professionals.
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