Wednesday, December 22, 2010

Strategies on How to Protect Your Online Reputation

By Wayne Thomas


Has your name ever been connected to negative publicity on the Web? Do you have enemies that can do this? Is your brand fully protected? Are your competitors dealing along with you nicely? Is your husband gay? Well, that's not part of the question, but it sure is some kind of a threat to online reputation.

First and foremost, it is important to define defamation. Defamation is making a false statement about one particular person. There are two types of defamation. One could actually do it through defamation slander or libel. Slander and libel are two different things. The former refers to making a false accusation or statement by means of a transitory medium, for example, through an oral or spoken announcements. On the other hand, libel refers to defamation that has been done through a fixed medium.

There are several ways in which you can deal with slander and libel. You can manage online reputation by filing a lawsuit, waiting it out patiently, or enlist expert help.

First is to sit down, relax and wait for the impact of the online defamation to fizzle away in time. This will depend on the amount of libelous statements that have been downloaded on the Internet, statements that have been made about you or even about your brand. You could also wait until the negative allegations go down in search engine rankings. However, this option is quite burdensome, as it often leads to anxiety and many sleepless nights. Negative posts could also linger for quite a while and do some major damage. And as we all know, time is of the essence in online reputation management.

If you want to file a lawsuit, you need to make sure you have enough time, money, and a whole lot of guts as you will take the battle to the high courts. But this option has its drawback. While you may have a winning streak on hearings, you are losing the online battle itself. Your competitors who have more free time may be making more negative publicity which can further dissuade potential customers. Not to mention, you'll also lose more time and money than you could have when you were just doing the damage control yourself.

You can hire someone to take on the fight on your behalf. If you want your reputation to be repaired, you can hire third-party companies and experts in reputation management. They can supply all the positive commenting and article writing that can push down the search engine rankings of the negative comments. This process is a continuous but a very effective one.

These experts ready to assist you and provide manage online reputation repair services. They can vouch for you at almost any aspect of reputation management online, and give you long-term solutions. They will concentrate on the positive characteristics of your brand and use it to combat the negative publicity that is pestering you right now.

When your brand feels like it's been bombed beyond repair, do not despair. Repair whatever's been destroyed. Have your tarnished name be restored by the experts who would not only revive, but also provide a long- term solution for your business to prosper. It would be all your money's worth to have the best reputation management online.




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