Sunday, September 19, 2010

Make Your Company Events Memorable - Use Lanyards As Give Aways

By Jamie Brown

The amount of money involved in the promotion of a company's products or services is quite significant. At various events, they use their merchandise to develop an atmosphere of belongingness for all the participants. Irrespective of the kind of merchandising that an organization uses, the main objective always is to form a lasting impression on potential customers. Lanyards are an excellent example of this.

One of the most well known and efficient forms of promotion at business events has been T-shirts displaying the logo of the company. However, Lanyards are the latest addition in the gamut of marketing tools. They attract a lot of attention from potential customers, which gives exposure to the company's logo and slogan, and that is why they are becoming so popular.

Lanyards can be a very useful tool at corporate events such as seminars, conferences and business fairs. They can be distributed to the people attending a particular event. By adding the name and year of the event on the lanyard, along with the company's mark, you can make it serve the additional objective of a souvenir.

Lanyards are a much better alternative than t-shirts as far as the cost of production is concerned. They generate a significant brand recall and leave a positive impression of the company on potential customers.

Lanyards, apart from being highly economical and effective, also have other advantages as promotional items. You can use bright colours on them without hurting people's eyes, which gives them a high exposure and attracts attention. As they can be made use of for many purposes like displaying ID cards, they have a high functional value. Because of its versatility, prospective customers can also take it home and find various uses of it, which gets exposure to your company for a long time.

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