Sunday, August 15, 2010

Collar Pins: As An Effective Corporate Gift

By Michael Bent

Presenting a corporate gift is a step towards creating brand awareness and is an important part of any company strategy. It has many other roles to play in a company as well, and hence choosing the right gift is very important.

A collar pin is a piece of men's jewelry that keeps the two ends of a dress shirt collar together and goes underneath the knot of a tie. It keeps the collar in place and offers a good arc to the necktie.

Collar Pins, by virtue of their variety in terms of colour and design, apart from being attractive, suit the role ideally. Due to their innovative designs and the possibility of having the company's name engraved on them, these pins are quickly growing in popularity. They can even bear the company's message and can be manufactured in the shape of a product the organization deals in or manufactures.

Owing to their variety, they have an excellent impact on staff and clients. As corporate gifts, they satisfy both employees and clients, and thus they help in employee retention and in generating repeat business.

Cost is another factor that determines the choice of a corporate gift. The impact of collar pins is far more than their cost and thus they are a great investment. Their usefulness makes them sought after among the beneficiaries and unlike several other gifts that are mere showpieces adorning desks at workplaces, collar pins are carried everywhere. As they can be sported daily when going to work, they are observed by a lot of people and therefore the brand's promotion also takes place effectively.

But before using collar pins as corporate gifts, companies must not fail to consider some crucial factors. They must ensure that they are durable enough as it will ensure that people use them repeatedly.

Next, the designing of collar pins must be attractive enough to entice the recipients to wear them more often. Use of a lot of colours and absence of symmetry in design of the pin might have an adverse effect on people, and thus they must be avoided. Moreover, during the design process, collar pins should be made as easy to use as possible so that the owner can wear them without any problem.

Corporate gifts are an effective way for an organization to reach out to its target audience, as such gifts have great visibility and circulation among the public. In this regard, collar pins fit the bill like no other corporate gift does. They have etched their niche in the history of corporate promotion, and for decades, organizations have been using this gift with remarkable success. Considering all the exclusive attributes that collar pins have as corporate gifts, businesses that have been reluctant in using them must wake up to their potential.

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