Thursday, October 14, 2010

Lanyards As An Advertisement For Your Brand

By Justine Winters

A lot of money is often allocated by companies for their marketing their brand name. For various events, they use their products in developing an atmosphere of belongingness for all the people present. People identify with the company when they are exposed to the brand logo frequently via attractive marketing material|Attractive marketing items can help consumers identify with the company when they are exposed to the brand logo frequently. There are many kinds of merchandising materials but they all have the same aim of attracting possible customers towards them & reinforcing the company's brand. Lanyards are a perfect example of this kind of promotion.

One of the most well known and effective forms of marketing at corporate events has been T-shirts displaying the logo of the company. However, Lanyards are the newest addition in the repertoire of promotion tools. Their use is quite prevalent these days and printed with the company's logo and slogan, they can be very attractive.

If made use of properly, lanyards prove to be very powerful marketing tools in corporate events such as industry fairs and conventions. They can be circulated among the people who are participating in the event. By printing the name and date of the event on the lanyard, along with the company's logo, you can make it serve the additional purpose of a memorabilia.

Lanyards, since they are lesser expensive than printed t-shirts, can be a much more economical marketing medium. They create goodwill among potential customers and it is a well known fact that they have a very good recall value.

Lanyards, apart from being highly economical and impactful, also have other advantages as promotional items. Lanyard can be printed with eye catching colours, which helps in drawing people's notice towards them. They can be used for attachments like ID card holders, which means that their utility value is high. In addition, people always find some personal use for a lanyard, and since it remains close to them, it is able to constantly remind them about your brand.

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