Tuesday, January 4, 2011

How to Start in Article Marketing

By Lynn Wright


Article marketing is awesome as both a traffic building strategy and a way to get ranked in the search engines.

Article marketing is an effective traffic building tool and a good article with relevant keywords can increase a blogs traffic significantly. An interesting article targeting a highly searched keyword can sometimes bring in 5 to 10 visitors or more a day to your site.

So how can you maximize your articles effectiveness? First you want to make sure you submit them to the correct place. There's no point in writing the best article in the world if you submit them to irrelevant directories. There are basically only a few directories that make a difference with SEO and traffic. A couple of these are Ezinearticles and Goarticles. These main directories should be your focus.

So how do you get people to read your articles? Be interesting. Make sure you include a lot of bullet points and numbered lists to break up the writing and make it easier to read the article - similar to writing a sales letter.

How to write the resource box. Make the focus be on what you can do for the reader and not on yourself. The reader doesn't care about how great an internet marketer you are, but they do care about what your product or service can do for them. For example, if the article is about dog training, you might say something like "learn how to train your dog in 10 days or less by visiting"

Your article's title. The most critical part of the article, the title is where you should get the reader's attention.

Getting others to pick up your article is KEY. This will not only give you more SEO benefits, but if it's a popular site this can give you a serious influx in traffic. But again, the main strategy to make this happen is to not be boring - this is the key to article marketing.




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