Tuesday, November 16, 2010

Effective Corporate Gift: Lanyards

By Yvette Rives

Companies often end up spending a lot of money on their marketing strategy. At several events, they use their merchandise to develop a feeling of belongingness for all the people present. There are many kinds of marketing materials but they all have the same purpose of drawing potential customers towards them and forming a good impression of the company. One such merchandising item is lanyards.

T-shirts have for long been preferred at business events as they are known to be very effective in promoting the company. However, Lanyards are the latest addition in the repertoire of promotion tools. Their use is quite prevalent these days and printed with the business' logo and tagline, they can be very attractive.

Lanyards can be a very useful tool at corporate events such as conventions, conferences and business fairs. They can be circulated among the attendees who are taking part in the event. The lanyard may also contain the name of the event along with the company name, and thus act as a souvenir for the recipients.

Lanyards are effective gift, and also very affordable. You can buy them by dozens to give away for promotional gifts. You can also have them imprinted with your name, a company or product name, logo, or a message. They can be used as token at company events.

Lanyards do not cost much to the company and they are much cheaper than having t-shirts printed for the event. They develop goodwill among potential customers and it is a well known fact that they have a very good recall value.

Lanyards are not just cheap and efficient in promoting a company's brand; in fact, there are several other reasons why you should be making use of them. Colourful lanyards are known to draw the interest of a viewer, thus providing great exposure to the company they are promoting. They can be used for other things like ID card holders, which means that their utility value is high. In addition, people always find some personal use for a lanyard, and since it stays close to them, it is able to constantly remind them about your company.

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