Friday, November 5, 2010

Tips On How To Make The Most Of Printing Services Birmingham

By Frances Berry

Despite a rise in internet advertising, there are still many benefits to be gained from buying printed promotional materials from your printing services Birmingham provider. The truth is, printed materials make the ideal advertising companion for a new-look website or the launch of an online advertising campaign.

Whether you are interested in printing companies in Birmingham or those nearer to your own business location, you will find a variety of services available including digital print, large format print and lithographic print.

Digital print is the perfect option if you simply require a small amount of printed materials for example business cards, brochures, leaflets or flyers. The print speed can be improved and setup is minimal, plus print can be personalised rendering it a good solution for anything that needs to be regularly updated.

As your printing services Birmingham provider will advise you, large format print is essential for any business involved in exhibiting or point of sale promotions as it can be big, bold and eye-catching. Large format print includes banners, hoardings, PVC banners and exhibition graphics.

Lithography describes the process of printing from the smooth surface of a printing plate to the paper, or substrate as it is technically known. The main advantage of using lithographic printing is that it produces clear, high quality print. It can be used for short or long press runs and is commonly used for printing books, catalogues and direct mail.

Whatever your needs for printed material, do not worry if you don't understand fully the method you're looking for as your printing companies in Birmingham will have the knowledge and expertise to use the right machinery and technology. Then they can turn your marketing ideas into eye-catching, premium quality printed materials that will assist you to promote your message to your audience.

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