Saturday, November 6, 2010

SEO Your Facebook Page With These 3 Tips

By Micheal English

The level Facebook has reached with over 500 million members is incredible, even though it has been around for quite some time. It is one of the fastest growing companies in the world and if you aren't leveraging this resource you are missing out. You can easily be a part of the Facebook mania and utilize it for growing your business by creating your own Facebook fan page, where people can join and interact. If you want plenty of fans then you will need to drive traffic to your fan page consistently. A little SEO for your fan page can be especially effective as it will help you get traffic from the search engines coming n. Given below are a few simple to apply tips that can help you grow your fans efficiently.

The first thing you should keep in mind when creating your page is to use your brand name as your page's name. In simpler terms, make sure the name of your Facebook page is the best one possible. The name should have to do with your industry, what you do, and what your overall goals are. The best way to do this is to go with your own brand name instead of choosing one that contains lots of generic keywords/phrases because that would make your page look spammy, which doesn't appeal to the majority. One other thing that's important to mention about your Facebook page name is that it shouldn't be changed once you decide on it. Google will use your Facebook page's name to determine where to put it in the search results, and so changing your page's name will change your position. This happens mainly because Google gives a lot of consideration to the title of a page, so when you make any changes, it starts all over again with the ranking.

When you first build your page, you will find that there are a few default areas where your visitors can land. Other than links, information and the well, these areas provide few alternatives. You can overcome this issue by installing FBML which is an application that will allow you to add more boxes that can be filled with optimized content. This makes it easy for you to place more text, images, and links on your page by having more boxes set up. The advantage to you is that your content score will go up. What benefits can you see from an SEO point of view? The likelihood of Google noticing your fan page is higher.

Consider giving your audience an incentive to follow your fan page. It's important to make sure that the reward is attractive so that people will want to follow your fan page in order to get it. Use this as a tool that will not only increase your esteem in the eyes of the search engine but will also gain your fan page many new followers. If you really want more people to recognize your brand, this is an excellent method of positive exposure.

In conclusion, you should know that properly optimizing your page for the search engines is not that hard and it doesn't take a whole lot of time to get the results you want. It is also very important to remember that properly optimizing your Facebook fan page is just one way to get the success you want. You need to keep putting in this same effort to get more search engine traffic by working on your SEO. While there are lots of things that go into making a fan page successful, it is how you build upon this traffic and leverage it for future successes that really matters in the long run.

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