Having your customers "fall in love" with your business is the key to keeping them loyal. However, you have to give it to get it. It is very important that you also "fall in love" with your clients as well.
To define "falling in love" we might say it is a tremendous sense of connection, a meeting of the mind, heart and soul that makes changes in the course of peoples' lives. There is a deep sense of passion not only in the physical sense, but also in the mental and spiritual. Later, being in love is not as intense but provides the bond that holds couples together for the many challenges that life has to offer.
If you look at this in a business sense, it's important to take a moment and focus on each of your customers, individually. Think about what the person's real need is in his or her relationship with you.
This goes far beyond what most businesses think their relationship is. It's more than just selling your product or service to them. You are somehow impacting the quality of their lives. Whether it is achieving a personal or business success, helping with their dreams or goals, or maybe eliminating or reducing their fears, there is a deeper connection to your product or service.
If you can conclude what type of relationship you hold with your customers, you will have a better chance of impacting them and becoming a more trusted and indispensable lifeline to them.
When your passion and enthusiasm in helping your clients is based on this deeper connection and not simply focused on selling your product or service, you are connecting with your customer in a more respectful and compassionate way thereby "falling in love" with them and building the bond for a long-lasting relationship.
To define "falling in love" we might say it is a tremendous sense of connection, a meeting of the mind, heart and soul that makes changes in the course of peoples' lives. There is a deep sense of passion not only in the physical sense, but also in the mental and spiritual. Later, being in love is not as intense but provides the bond that holds couples together for the many challenges that life has to offer.
If you look at this in a business sense, it's important to take a moment and focus on each of your customers, individually. Think about what the person's real need is in his or her relationship with you.
This goes far beyond what most businesses think their relationship is. It's more than just selling your product or service to them. You are somehow impacting the quality of their lives. Whether it is achieving a personal or business success, helping with their dreams or goals, or maybe eliminating or reducing their fears, there is a deeper connection to your product or service.
If you can conclude what type of relationship you hold with your customers, you will have a better chance of impacting them and becoming a more trusted and indispensable lifeline to them.
When your passion and enthusiasm in helping your clients is based on this deeper connection and not simply focused on selling your product or service, you are connecting with your customer in a more respectful and compassionate way thereby "falling in love" with them and building the bond for a long-lasting relationship.
About the Author:
Kathy Jiamboi has over 13 years experience in Relationship and Direct Response Marketing and is President of Creativedge Marketing and Ready2Go Client Contact, in Cleveland, Ohio. Ready2Go Client Contact, a done for you program allows her customers to simply and smoothly boost client affinity. She offers FREE expert marketing tips to anyone looking to get more customers.
No comments:
Post a Comment